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I have lived a visual life for as long as I can remember. Movies, commercials, cartoons, comics, shop windows, packaging, street posters — almost everything around me has always felt like something to observe, study, and turn into an idea.

That curiosity became a career when I started as a graphic design intern at Ogilvy right after high school. Since then, I have spent over 20 years creating advertising, design, digital, and healthcare communications across different countries, agencies, brands, and categories.

My experience includes senior creative and art direction roles in Europe and New York, with work for brands such as BMW, Swarovski, Mercedes, P&G, McDonald's, Allianz, AstraZeneca, Pfizer, Lilly, Bristol Myers Squibb, Daiichi Sankyo, and Janssen. Work has been recognized with the international Cannes Young Creative Award, and as a two-time Grand Prix winner at Copybreak. Today, my focus is pharmaceutical advertising — helping healthcare brands turn complex science into clear, compelling creative.

I'm an expert in day-to-day art direction in advertising agencies, with a strong focus on pitches and concept development. As a versatile designer, I work across brand identities and all digital — websites, responsive design, social media, animation, and AI-assisted visual generation.

Outside of work, I am usually exploring new AI tools, walking through New York with a coffee in hand, riding my bike in Central Park, or playing underwater rugby whenever I get the chance.