I have lived a visual life for as long as I can remember. Movies, commercials, cartoons, comics, shop windows, packaging, street posters — almost everything around me has always felt like something to observe, study, and turn into an idea.

That curiosity became a career when I started as a graphic design intern at Ogilvy right after high school. Since then, I have spent over 20 years creating advertising, design, digital, and healthcare communications across different countries, agencies, brands, and categories.

My experience includes creative and art direction roles in London, Italy, Germany, and New York, with work for brands such as BMW, Swarovski, Mercedes, P&G, McDonald’s, Allianz, AstraZeneca, Pfizer, Lilly, Bristol Myers Squibb, Daiichi Sankyo, and Janssen. Today, my focus is pharmaceutical advertising — helping healthcare brands turn complex science into clear, compelling creative.

When I am not staring at a screen, I am usually exploring new AI tools, walking through New York with a coffee in hand, riding my bike in Central Park, or playing underwater rugby whenever I get the chance.