Beyond Relief, to Liberation
Client
Astra Zeneca
Year
March, 2021
Weaving the Fasenra Remission Narrative. I took the lead in weaving a visual tapestry for Fasenra’s remission communication, focusing on the emotional weight of liberation. Print materials and journal ads became canvases for expression, conveying the joy of reclaiming control and celebrating what truly matters beyond medical terms.
Digital, Journal Ad
Getting Started Booklet
This booklet serves as a comprehensive guide for individuals who have been prescribed FASENRA, an add-on treatment for severe eosinophilic asthma in individuals aged 12 and older. It addresses common questions and concerns regarding eosinophilic asthma and how FASENRA works to alleviate its symptoms.
Print, Booklet Cover
Print, Booklet cover and back cover.
Print, Booklet subpages
Alt Campaign Visuals
Alternative visual
Digital, Journal Ad, Alt visual
Two Paths to One Promise:
My Twin Remission Concept for Fasenra. Not simply satisfied with a single path, I presented Fasenra with two distinct approaches to capturing the essence of remission. Both resonated deeply, securing finalist placements and revealing the multifaceted nature of my creative vision.
Alternative concept, Digital Journal ad
Alternative concept, Digital Journal ad