Client
Ogivri, Viatris
Year
March, 2021
OGIVRI's "I am a Giver" launch campaign
A new player in the biosimilar drug market, Ogivri by Viatris has launched its first campaign and produced several tactics including OOH, digital, print, and social media advertising.
Print, selling kit cover page.
Print, selling kit, inside pages.
Print, OOH, billboard application.
Print, OOH, billboard application.
Digital, patient website home page.
We aimed to provide a source of encouragement to cancer patient mothers who have been prescribed Ogivri by sending them a super hero cape with their welcome kit.
Super hero capes for patient moms
Alt layout for campaign key visual.