“We Are Survivors,” Brilinta’s DTC campaign featuring Bob Harper
Client
Astra Zeneca
Year
September, 2019
Bringing Bob Harper’s energy to life. I guided the visual direction for Brilinta under AstraZeneca, crafting an empowering narrative in our ‘We are Survivors’ campaign through meticulous attention to detail in styling, typography, and print.
Brilinta TV Spot, 1’, ‘We Are Survivors’
Brilinta Patient Brochure
16-Page saddle stitched patient brochure: Insights into Brilinta Benefits, Side Effects, and Dosage within DTC Endeavors.
Print, Brilinta Patient Brochure Cover.
Print, Brilinta Patient Brochure Pages
Print, Brilinta Patient Brochure Pages
Print, Brilinta Patient Brochure Pages
Print, Brilinta Patient Brochure Pages
TV, Bumper TV Spot 6”
Brilinta Creative Guidelines
A comprehensive easy-to-use, compact spiral-bound guide delineating Brilinta’s creative approach and brand portrayal. The guide encompasses art, copy, and strategic tactics.
Print, Brilinta Creative Guidelines
