Erasing Insulin Worries Through Omnipod’s Launch Campaign
Client
Omnipod, Insulet
Year
July, 2021
I plunged into the heart of diabetes management, crafting the “Eraser” concept for Omnipod. From print materials for patient-centric campaigns to additional launch collateral, my design infused hope and liberation into every visual element, erasing anxieties and showcasing the empowering freedom of tubeless insulin therapy.
Digital, Journal Ad
Pediatric Brochure
Various pages from a pediatrics-focused product brochure. This brochure serves as a guide to parents and caretakers, unveiling the unmatched benefits and features of Omnipod tailored for pediatric use.
Print, Patient Brochure Cover
Print, Patient Brochure Internal Pages
Print, Patient Brochure Internal Pages
Print, Patient Brochure Internal Pages
Alternative Visual Concepts
Distinctive hero visuals presented as part of the launch campaign, each showcasing a unique concept. The left-side example features a journal ad targeting HCPs, while the right-side visual introduces Omnipod as an otherworldly device, emphasizing its global significance and impact.
Print, Alt Adcepts