Injecting innovation into Parkinson’s care

Client
Mitsubishi Tanabe Pharmaceuticals

Year
August, 2023

I led the concept development, crafting every visual touchpoint from print materials and website UIs to captivating OOH and indoor graphics for Onerji, the revolutionary IV solution / pump theraphy for patients with Parkinson’s disease.

Concept Development

Through our primary visuals, our aim was to encapsulate the transformative impact of our innovative subcutaneous infusion pump in changing lives.

Exploring Dosage, Safety, and Efficacy

An extensive iCVA designed to inform and educate healthcare providers (HCPs) and patients. It covers various aspects from dosing to safety and efficacy across 12 comprehensive sections. Each section provides detailed information and data regarding efficacy, pill burden, and guidance on carrying the pump for daily use.

Digital Panels

The concept was adapted into digital panels, signage, and video walls specifically tailored for medical conventions and conferences.

How do you wear it brochure

In our patient-focused print communication, we’ve created a piece educating patients on wearing the device seamlessly within their daily routines without disruption.

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