Art Direction and UI / UX design for Fasenra, an asthma medication from Astra Zeneca
Client
Astra Zeneca
Year
July, 2022
The HCP website was tailored to healthcare professionals and focused on showcasing the unique features and benefits of the product. Link to website: https://www.fasenrahcp.com
Digital, Framework.
Digital, "Support Page".
Digital, "Safety Page".
Digital, an infographic from the "Efficacy" page.
Print, a spread from the CVA.
Print designs for leave-behinds, CVAs, product information kits, and sales tools.
Print materials designed and produced under the print category are Leave-behinds, Product information kits, Sales kits, Dosing cards, Brochures, CVA and Patient Educational Materials.
Print, Cover of a CVA. Designed and distributed for the US market
Print, Cover of a CVA. Designed and distributed for the US market.
Print, spreads from the CVA.
Print design to promote the "Reach for Remission" campaign.
The purpose of the kit was to showcase the promising data collected at the end of the trials to HCPs and raise awareness about the product.
Print, selling kit cover.
Print, a spread from the selling kit.
Print and digital, MOA illustrations.
Static and animated social media visuals designed for the “Soar with Fasenra” campaign.
The campaign was developed for internal teams and was used on different social media channels.
Animation design and development as part of the 'Soar with Fasenra' campaign, tailored to be displayed on digital panels and at conventions.
2D Infographic animation aimed to effectively communicate the benefits and unique features of Fasenra, and attract the attention of potential patients and healthcare professionals.