UI / UX design for mobile app for supporting pregnancy and postpartum journeys
Client
Chicco
Agency
Freelance
UI and UX design for a mobile app supporting pregnant women and postpartum mothers. Extensive research and conversations with mothers informed the visual approach, turning their insights into a supportive, easy-to-follow experience. A color system from the branding guideline, a user journey map, and a framework shaped the app's structure, carried through article and category pages, first-time-user introduction screens, slide-in navigation, and the Food category home page.
Print, color palette from branding guideline.
Digital, user journey map.
Digital, framework.
"Article" and "Category" pages.
First time user, introduction screens
Slide-in navigation
“Food” category home page
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