Art direction for a classical music festival

Client
Cummins Inc.

Agency
Freelance

Art direction for a classical music festival sponsored by Cummins, a power house in engine manufacturing with more than 9,000 locations around the world, with tube billboards, on-site banners and posters, and a festival program carrying the sponsorship identity.

Grand celebrations for the 100th anniversary, planned across 6 different countries, promoted through print and digital media as well as on-site activities, with window vinyls, signage, social media compositions and posts, and mailing invitations extending the festival system.

Calendar visuals combining 24 different instruments with Cummins engine parts, shared with participants through mailing and giveaway desktop calendars, with cover pages carrying the combined instrument-and-engine system.

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