Art direction for a classical music festival
Client
Cummins Inc.
Agency
Freelance
Art direction for a classical music festival sponsored by Cummins, a power house in engine manufacturing with more than 9,000 locations around the world, with tube billboards, on-site banners and posters, and a festival program carrying the sponsorship identity.
Print, OOH, tube billboard, London
Print, on-site event banners.
Print, on-site wall posters.
Print, festival program and on-site flag applications
Grand celebrations for the 100th anniversary, planned across 6 different countries, promoted through print and digital media as well as on-site activities, with window vinyls, signage, social media compositions and posts, and mailing invitations extending the festival system.
Print, on-site window vinyls, signage and displays
Digital, photo composition for social media channels.
Digital, various social media posts.
Digital, mailing invitation
Print, giveaway calendar pages featuring all the parts.
Calendar visuals combining 24 different instruments with Cummins engine parts, shared with participants through mailing and giveaway desktop calendars, with cover pages carrying the combined instrument-and-engine system.
Print, various desktop calendar cover pages.
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