Conceptualization and art direction for the Masters Golf Series
Client
UBS & Turkish Airlines
Agency
Sportsnet
Art direction and concept for an annual European Masters golf series, bringing top players together under UBS and Turkish Airlines at the National Golf Club in Antalya, Belek. The event identity and communications were built around the prestige of the tournament and the experience of its participants.
Digital, event website home page.
Print, themed gift box for the participants.
Print, OOH, in-door digital advertising.
A special-edition golf ball and presentation box, designed for collectors and produced to match the tournament's prestige, sent to select participants with their invitations.
Print, OOH, in-door billboard.
Concept and language tailored to the participants' expertise and experience, framing the event as something that might appear out of reach, but can actually be accomplished with determination and hard work.
Print, magazine ad.
Print, on-site easel for Planetarium workshop event.
Promotional work and on-site activations extended beyond the tournament itself, including mini workshops by Planetarium teaching space and astronomical sciences to the participants' children.
Print, postcard.
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