Brand visual for Janssen Neuroscience
Client
Janssen Neuroscience
Agency
FleishmanHillard
A core brand visual for Janssen Neuroscience, built as a single, flexible system. Built to hold together across out-of-home, digital, social, and print, it gave the brand one recognizable visual language wherever it appeared — from large-format billboards to the website and congress materials — rather than a separate look for each channel.
Print, OOH, billboard application.
Digital, website home page.
Digital, Touch-screen for the RANZCP 2019 Congress
Touch-screen and booth wrapping for the RANZCP Congress
The system extended to a touch-screen experience and full booth wrapping for the RANZCP Congress, translating the brand idea around data in a digitised world into a congress environment.
Print and digital, congress booth wrapping and LED display animations.
Print, brochure cover.
Digital, journal ad.
Print, OOH, billboard application.
The reflections of the concept on office interior design.
The same visual language was carried beyond campaign channels and into Janssen’s offices themselves. Wall graphics and digital signage brought the brand into the daily workspace, while smaller everyday touchpoints carried it further still — turning a focus on understanding the brain, and on creativity and innovation, into an environment people worked in every day, not just a campaign they saw.
Print, indoor, wall application.
Print, OOH, billboard application.
Digital, OOH, digital signage.
Print, Tote bag application.
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