Branding and art direction for the Diamond Club Rewards Program
Client
Diamond Club
Agency
Freelance
Identity design concepts for a Hawaii Maui island vacation package, explored through five distinct directions, each applied across brochures, apparel, towels, bags, and giveaway items.
Concept 1: Minimalist
A simplified visual design creating an atmosphere of ease and peacefulness for visitors.
Print, accordion brochure.
Print, logo on a fabric tote bag
Print, logo on a beach towel.
Print, branded skinny tumblers in two varieties.
Print, printed logo on a branded t-shirt
Concept 2: Nature
Design elements, typography, colors, and graphics chosen from Maui Island's status as the greenest among the Hawaiian Islands, creating a serene and comfortable experience.
Print, branded brochure.
Print, logo printed on clothing labels
Print, a branded beach towel.
Print, logo printed on a giveaway luggage tag.
Print, branded flip-flops.
Concept 3: Diamond
The term "diamond" in the program's name highlighted to boost member loyalty and reinforce the brand's emotional connection.
Print, the branded travel kit box and brochure.
Print, logo on a coffee mug
Print, logo on a beach towel
Print, logo printed on clothing labels.
Print, logo on a tote bag
Concept 4: Waves
Waves used as the main visual element, conveying relaxation and serenity to program members even before they set foot on the island.
Print, logo printed on a branded tote bag.
Print, logo printed on branded a wine tumbler.
Print, logo printed on branded t-shirts.
Print, logo printed on a branded towel.
Concept 5: Maui Colors
The program's ample content highlighted to match the beauty and richness of Maui Island.
Print, brochure cover.
Print, brochure internal pages.
Print, logo printed on a bucket hat.
Print, a branded tote bag.
Print, a branded duffel bag.
Print, a branded skinny tumbler.
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