THY Ladies Open Cup
Client
Turkish Airlines
Agency
Sportsnet
Design and communications for an annually organized THY signature event at the National Golf Club in Belek, supported by an enormous local awareness campaign across billboards, print and digital ads, brand merchandise, and on-site activations, with a brand guideline logo page anchoring the system.
Print, logo page from the brand guideline.
An iconic lock-up logo created in line with the brief, emphasizing the female figure and reflecting the event's continuity and prestige, applied across the event website, on-site applications, and an airport billboard.
Digital, event website home page.
Print, on-site applications.
Print, on-site applications.
Print, airport billboard.
A message of elevating and encouraging women made an important mission of the tournament in addition to golf as a sport, placed as the main headline of the campaign and carried through flags, counter mats, table tents, caps, t-shirts, and wristbands.
Print, giveaway counter mat.
Print, a branded table tent
Print, logo printed on giveaway caps.
Print, printed logo on a giveaway t-shirt.
Print, a branded wristband for visitors.
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